Heineken Experience

4.2(14,048)

Brewery

About

The Heineken Experience invites business groups into the historic brewery where the iconic beer was born in 1867. The interactive tour blends brand heritage, brewing science, and immersive exhibits, making it a lively setting for corporate outings that mix education with casual networking.

The venue’s tasting moments and rooftop bar offer relaxed spaces to unwind with colleagues or clients over expertly poured Heineken beers. Located in central Amsterdam, it’s ideal for teams seeking a distinctive event with a local cultural twist.

Best for

Interactive team-building experiences
Casual client entertaining with beer tastings
Small group social events with rooftop views

Request a Package

Tell the venue what you're planning and they'll respond with a custom proposal within 1–2 business days.

Custom Package Request

Custom request

Not sure which package fits? Tell us about your event and the venue will work with you to build the right experience from scratch.

What's typically included

Space & layout
Food & beverage
AV & technology

Venue Details

Standout features

Interactive Tour

Engaging brewery history and brewing process

The experience combines museum exhibits with interactive games, immersive rooms, and a brewery simulation that educates and entertains visitors about Heineken’s heritage and beer-making.

Tasting Experience

Complimentary beers and token-based extras

Guests receive two free Heineken beers included with admission and can earn additional drinks by participating in games and quizzes throughout the tour, culminating in a lively tasting room finale.

Rooftop Bar

Chilled rooftop bar with city views

An optional rooftop bar offers a relaxed atmosphere with friendly staff and drink recommendations, providing a scenic spot to unwind after the tour.

At a glance

Rated 4.2 on Google · 14,048 reviews